Samsung has long been a prominent player in the world of technology, and now it appears they are setting their sights on augmented and virtual reality. Recent reports suggest that the company is making significant investments in this space, with plans for multiple device launches in the near future.
In a recent development, Samsung has secured a UK trademark for the term “Samsung Glasses.” This trademark encompasses a range of product categories, including augmented reality headsets, smart glasses, and virtual reality headsets. While details are still scarce, this move strongly indicates that Samsung is actively working on the development of AR smart glasses, which could potentially hit the market within the next few years.
The introduction of Samsung Glasses is expected to create stiff competition for existing devices such as Meta’s RayBan Smart Glasses and Google Glass, particularly in the enterprise market. With this move, Samsung is clearly signaling their belief in the potential of smart glasses and AR as a lucrative area for expansion.
Samsung’s entry into the AR/VR space puts them in direct competition with industry giants like Meta and Apple. In fact, a Meta employee has expressed their concerns over the growing influence of Apple, stating that they are currently in the “afraid of Apple” stage.
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To further strengthen their position, Samsung has formed collaborations with tech powerhouses Google and Qualcomm. Together, they are working on a high-end mixed-reality headset, which is rumored to be launched in late 2024. While initial rumors suggested that Samsung was developing an independent XR headset, sources now indicate that the company has rebooted their development efforts to create a more premium competitor after seeing Apple’s Vision Pro headset.
Samsung’s collaboration with Qualcomm is particularly noteworthy. Qualcomm has hinted at the development of a next-generation XR chipset that promises more power than the latest Meta Quest headset. It is anticipated that Samsung’s device will make use of both this cutting-edge microprocessor technology and MicroOLED displays from eMagin, a business that Samsung just purchased. Samsung may leverage these relationships to leverage state-of-the-art technologies and provide users an AR/VR experience that is really immersive.
